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Strategic Human Resource Management for the 21st Century Workplace




Human resource management is increasingly seen as a strategic partner in helping organisations deliver superior business performance and creating value through people.

Ensuring that the HR Strategy is aligned with the Business Strategy, values and culture is essential in supporting businesses to be sustainable in an increasingly competitive and changing workplace.

Getting the organisational design and culture right and creating aligned people management processes and practices is crucial to business success and competitive advantage.



Detailed Description

Course Title: Certificate in Strategic Human Resource Management for the 21st Century Workplace

Course Start Dates: Flexible

Course Duration: 5 days
Course Hours: 6 hours per day

Course Tutors: University of Chichester Faculty Tutors, Guest Speakers

Course Venue: University of Chichester campuses or off site by prior arrangement

Certificate: Strategic Human Resource Management for the 21st Century Workplace

Awarded by: University of Chichester

Price: £2000 per person

Delivery mode: Face-to-face dependent on COVID Restrictions and University policy

Includes: Course materials and certificate of attendance

Minimum number: 6

Maximum number: 16


For further information on this course contact:

Paula Jenkins
[email protected]
Mobile:(+44) 07780 436059
Office:  (+44) 01243 812048



  • Expert tuition from HRM practitioners and academics
  • Interactive learning
  • Practical training
  • Small classes
  • Advice on how to start and develop your career in HR and People Management


Course Overview:

This course will equip you with the knowledge and skills to develop as a Senior HRM professional or as an experienced Business manager with an interest in the role of the workforce in delivering superior Business Performance and how that can be achieved through at Strategic approach to Human Resource Management. You will be taught by HR professionals who have a wealth of experience to share with you.

Practical sessions in how to design an HR strategy that is aligned with your organisation’s context and how to implement a strategic approach to the specific HR practices of Resourcing and Talent Management, Performance Management, Reward Management, Employee Development and Employee Relations.

You will be provided with tools and resource examples so that you can develop Strategic HR processes and practices independently and appreciate the value of HR Analytics in measuring the value of HRM in creating value through people.


Who is this course for?

This course is designed for line managers who are looking to formalise their HR experience or HR practitioners who would like to progress in their HR career and move into more strategic roles or want to update or extend their knowledge and skills. It is also suitable for those Business professionals who may be considering a change of career direction to HRM and would like a short course to see if this is an area of business for them.


Course Content:

The Strategic Business of HRM

  • What is a strategic approach to HRM?
  • Supporting the delivery of Business Strategy through people
  • Business strategy, culture, organisational structure and HRM
  • Transformational versus transactional HRM
  • The digitisation of HR


Developing an HR Strategy

  • Understanding the organisational context
  • Formulating an HR Strategy


Adopting a Strategic Approach to Key HR Practices to Deliver Superior Performance

  • Why? The changing role of HR within contemporary organisations
  • The new ways of working
  • The future of work
  • Working with stakeholders


Resourcing and Talent management

  • Strategic workforce planning
  • Contemporary approaches to talent attraction and retention
  • Diversity and Inclusivity-the new agenda


Performance management

  • Approaches that align with the organisation’s culture and values
  • Talking about what is important
  • KPIs and OKRs
  • The role of line managers
  • Measuring the outcomes of effective performance management



  • Adopting a strategic approach to Reward
  • Motivation and employee performance
  • Recognising what’s important
  • Key considerations in the area of Reward


Employee Development

  • How can it deliver organisational value
  • Alignment with Business Strategic goals and future direction
  • Identifying gaps and learning needs
  • Employee Development and Performance management and Reward
  • The digital opportunities


Employee Relations

  • Contemporary Employee Relations
  • Employee Engagement
  • Employee Well Being
  • Managing poor performance


HR Analytics

  • HR Information Systems
  • Types of HR Analytics
  • Key metrics to measure impact


Strategic HR Knowledge, Skills and Capabilities

  • Continuing Professional Development